Amot Chi
Amot Chi is a revolutionary perfume that challenges cultural norms, celebrates individuality, and empowers people to embrace their true selves. Through a creative and thought-provoking approach, "Amot Chi" redefines traditional beauty standards, encouraging a shift towards self-acceptance and liberation
PROJECT GOALS
Create a fragrance that not only smells captivating but also conveys a powerful message of self-confidence, breaking free from societal expectations, and celebrating personal choices.
Inspire individuals to embrace their unique qualities and challenge the limitations imposed by cultural norms.
SERVICES PROVIDED
Brand Identity
Logo Design
Packaging Design
Art Direction
Photography
Videography
Derived from the Armenian phrase meaning "It's not embarrassing," Amot Chi encourages a shift in societal perceptions, urging people to live authentically and confidently.
