Atashe Swim Collection

Atashe is a small Armenian female-owned clothing line that celebrates the essence of womanhood and empowers women to embrace the beauty and power within their bodies. Founded by Nooneh, the brand takes pride in creating handmade pieces that emphasize body positivity, self-love, and individuality.

PROJECT GOALS

  • Highlight the unique designs and handmade craftsmanship of Atashe's clothing line, emphasizing the use of neutral colors and stretchy, shiny fabrics that accentuate the beauty of the female form.

  • Convey the brand's core message of empowering women to embrace their bodies and feel confident in their own skin, fostering a positive body image and self-love.

  • Showcase the strength and power that women hold within themselves, using the clothing collection as a symbol of empowerment and self-assurance.

SERVICES PROVIDED

Art Direction

Photography

Videography

Atashe wanted to highlight the spirit of female empowerment and self-acceptance while featuring it’s handmade collection with love.

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